Product. Brand. Revenue.
Operator-level advisory for consumer brands.
I work across product, brand, and revenue to build and refine what actually sells.
Most brands have a strategy problem. They have a disconnect between product, brand, and revenue.
That’s where I come in.
I’ve spent 20+ years operating inside consumer brands, building product, shaping positioning, working directly with global manufacturing, and driving growth across DTC and wholesale.
Operating Experience
My background spans brand development, product creation, DTC and wholesale growth, global manufacturing, sourcing, and market expansion.
This work has been built inside real businesses, where decisions affect product, revenue, and execution in real time.
I bring that perspective into brands that need clarity, alignment, and forward movement.
What I Do
I work across the areas that move a brand forward.
Brand Strategy
Positioning, narrative, and market alignment.
Product & Line Strategy
Product direction, line planning, and margin-aware growth.
Revenue & Channel Strategy
DTC, wholesale, and channel mix.
Global Manufacturing
Sourcing, production strategy, cost structure, and execution.
Go-To-Market
Launch planning, inventory strategy, and rollout.
Founder Advisory
Decision-making, pressure testing, and alignment.
How I Work
I work with a small number of brands at a time.
Most engagements are structured as a monthly advisory retainer, allowing for consistent involvement across strategy, product, and execution.
This creates continuity, faster decision-making, and stronger alignment across the business.
Selective project-based work is considered when there is a clear scope and outcome.
Who This Is For
I work with consumer brands led by founders navigating the transition from early traction to real scale.
These are typically teams dealing with misalignment across product, brand, and revenue, and need experienced input without building a full executive team.
Request Advisory
If product, brand, and revenue aren’t aligned, growth stalls.
I help fix that.
If you're building a brand and need experienced input across product, positioning, and revenue, reach out.
Include a brief overview of your business and what you're working through.
James Herrault
Encinitas, CA, USA
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