Outcome-driven advisory
Strategic Judgment for Critical Moments
I work with founders and leadership teams when decisions carry real weight.
I partner directly with founders and executives to support decision-making when the stakes are high.
My role is not to provide opinions or frameworks. It is to help leaders think clearly under pressure, reduce unnecessary risk, and move forward with conviction.
This work is focused, confidential, and designed for moments that matter.
Operating Experience
My experience comes from operating inside consumer brands during moments when decisions compound, affecting capital, teams, and long-term trajectory.
I’ve worked across brand, growth, and global manufacturing, most often at inflection points where judgment mattered more than speed or comfort.
I support leadership teams at the point where brand and strategy stop being abstract and begin driving real trade-offs.
The work centers on clarifying direction, pressure-testing assumptions, and aligning decision-makers around choices that hold up operationally, particularly when intent, priorities, and execution begin to drift.
How I Work
Engagements are short, focused, and centered around specific strategic decisions.
I work directly with founders and leadership teams during moments where direction matters, providing clear thinking, pressure-tested judgment, and practical alignment without imposing a predefined process.
Who I Work With
I work selectively with founders and leadership teams of established consumer brands facing moments of complexity, transition, or inflection.
This work is not designed for early-stage ideation, tactical execution support, or open-ended consulting engagements.
Engagement Model
Engagements are defined around specific strategic decisions rather than time or deliverables.
Scope and terms are discussed after an initial conversation to ensure relevance and fit.
James Herrault
Encinitas, CA, USA
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.